DIGITAL MARKETING

 

Digital Marketing: It is also called web or internet marketing

Promote business by online method 

 

Example of digital marketing:

1: Search Engine Optimization (SEO)

2: Search Engine Marketing (SEM )

3: Pay Per Click (PPC

4: Content Marketing 

5: Social Media Marketing

6: Affilate marketing 

7: E.mail Marketing Etc.

 

1: Search engine optimization (SEO)

 It is a process of getting traffic and backlinks from the free organic search   engine. In other words we can say that earning traffic through unpaid 

and free listing.

 

    2:  SEARCH ENGINE MARKETING (SEM):

          It is form of marketing that involve the promotion of websites by increasing their visibility of search engine result page (SERPS) Through paid advertising. OR It is process of gaining traffic and visibility from search engine through both free and paid efforts.

3: PAY PER CLICK (PPC)

PPC is stand for pay per click it is a model of internet marketing in which advertiser pay a free each time one of their ads is clicked.

4: CONTENT MARKETING

    It is marketing process for creating and distributing relevant and valuable content to attract and retain customers   by creating content in order to change   or enhance a consumer behavior.

5: SOCIAL MADIA MARKETING (SMM)

    It is easy and effective way to help you not only improve your site’s traffic but also provide an opportunity to make your content go viral and build a community of followers..

6: AFFILATE MARKETING:

7: E.MAIL MARKETING:

There are two type of seo:

1: Offpage seo (Website promotion)

2: Onpage seo  (Onsite changing by coding language)

OFFPAGE SEO TASK:

1:  Directory submission

2:  Book marking

3:  Search engine

4:   Image sharing

5:  Classified ads

6:  Ppt submission

7:  Article submission

8:  Blog

9:  Question answering (quora)

1: DIRECTORY SUBMISSION

It is offpage factor which help to optimize your webpage, with the help   of these directories your own website is submit to an other website submitting your website url and its details on the web in directory under particular category.

There are three types of directory submission.

1: Paid or feature web listing

2: Free and regular web listing

3: Reciprocal directory submission

1: PAID D.SUBMISSION:

Owner of directories still will charge for submission.

Link will be approved in within 24hours.

 getting backlinks.

FREE DIRECTORY SUBMISSION:

No charge.

No guarantee of websites getting approved.

Its   takes  times.

3: RECIPROCAL SUBMISSION:

Reciprocal link must be submitted to your site when you activate directory link only then directory administrator will approve your link.

IMPORTANCE OF DIRECTORY SUBMISSION:

It is basic aspect of offpage optimization help in doing search engine optimization.

CLASSIFIED ADS:

Advertise your product or service online with classified ad posting to increase website traffic. It is good way to create  backlink and increase visibility of the website.

IMAGE SHARING

It is one of the best offpage seo technique to increase brand visibility and increase traffic of site. There are few websites which allow you to share a link with the image by creating more link.

You can create backlinks and improve your site ranking.

 4:  BOOK MARKING:

   It is method for internet user to organize  , store , manage and search for bookmarks of resources online.

WEBSITES:

1:  http: //www.Plurk.com

2:  http: //www Reddit

3:  http: //www.tagza.com ,  etc.                      

5: POWER POINT SUBMISSION (PPT)

6: SEARCH ENGINE:

           

                                                                                   

 

 

 

 

 

 

 

    

MATTER

Any thing which occupies space and has mass.

STATES OF MATTER:
There are three states of matter.

           1.    Gas

           2.    Liquid

           3.    Solid

1. Gas:

Gas has no shape of its own, rather it takes the shape of container I has no definite volume.

2. Liquid:

Liquid has no shape but it has definte volume.

3.Solid:
Solid possesses both definite shape and definite volume.

    

    

RELATIONSHIP OF BIOLOGY WITH OTHER SCIENCES

RELATIONSHIP OF BIOLOGY WITH OTHER SCIENCES

BIOCHEMISTRY:

  A complete branch of chemistry which requires firm knowledge of biology and chemistry to explain the synthesis of bio-molecules, their requirement and effect caused by the deficiency and efficiency of different molecules on the organisms and their metabolism.

Biophysics:

    Branch of physics where we apply laws and techniques of physics explain the metabolism of living organism, to find out the age of fossils etc.

BIOMETRY:

    It is branch of mathematics where data and measurements related to living organism are dealt with and without knowledge of mathematics and statistics.

   BEHAVIOURAL BIOLOGY:

   Many of the facts of biology are reflected in the of behavior, it is an intersection of biochemistry, genetics, physiology, evolutionary theory and ecology.

       BIOSIOLOGY

  The study of behavior, especially social behavior, also connects biology to the social science and humanities.

CELL

It is structural and functional unit of all living organisms. It is composed of cytoplasm and nuleus enclosed by cell membrane.cell are of different shapes and sizes. It consist of cytoplasm and nucleus.

Structure of an Animal cell:

 Cell membrane:

This is outermost boundary of an animal cell. It is also called plasma membrane.It is composed of lipids and proteins (lipoproteins).A cell membrane is  semi-permeable.

Cell membrane surrounds the cytoplasm and nuleus in all type of cells. In plants and becteria, cell membrane itself is surrounded by a cell wall.

FUNCTION:

It  regulates selective movement of molecules into and out of the cell. It allows certain molecules to pass through it while others can  not pass thought it.

Cell membrane takes in material by infolding in the form of vacuoles. It is called endocytosis.

2: CYTOPLASM:

The protoplasm outside nucleus is called cytoplasm. The cytoplasm exhibits active streaming movements around the inner surface of the cell. This movement is known as cyclosis. It is composed of organic compound such as proteins, carbohydrates, lipids (Fats), enzymes and some inorganic compound e.g water and salts.

Some important cytoplasmic organelles found in eukaryotic cells are as under.

1: Endoplasmic reticulum 2: Golgi complex

3: Mitochondria 4: Plastids (in case of plant cells).

5: Centrioles 6: Ribosomes. 7: Vacuoles.

Function:

It serves as a storehouse of vital chemicals.It is a site of metabolic reactions like protein synthesis, glycolysis etc.Many  reaction can occur at the same time in different regions of the cytoplasm.

3: MITOCHONDRIA: ( Double membrane bounded organells)

They are an important organelle of a eukaryotic cell because they provide energy to the cell and are called the power house of the cell.

Function:

 Mitochondria play an important role in respiration.

They contain enzymes which break down the food for the production of energy.

4: ENDOPLASMIC RETICULUM:

It is a network of channels extending throughout cytoplasm from plasma membrane  to nuclear membrane. They are tube like. They are of two types.

SMOOTH ENDOPLASMIC RETICULUM:

It is nongranular because ribosomes are not attached to it.

ROUGH ENDOPLASMIC RETICULUM:

It is granular as ribosomes in the form of small granules are attached to it.

FUNCTION:

Endoplasmic reticulum plays an important role in the transport of material from one part of the cell to an other.

It is involved in the synthesis of proteins.

It provides mechanical supports to the cell so that its shapes is maintained.

It detoxifies the harmful drugs.

5: NUCLEUS ():

It was discovered by Robert Brown in 1831. It may be spherical or irregular in shape.In animal cell it is usually present in the centre but in plant cell due to the presence of a large vacuole, it is pushed towards the cell membrane.Nucleus is surrounded by a double membrane called the nuclear membrane. Nucleus is filled with a gel like substance called nucleoplasm.

It was discovered by Robert Brown in 1831.It may be spherical or irregular in shape.In animal cell it is usually present in the centre but in plant cell due to the presence of a large vacuole,it is pushed towards the cell membrane. Nucleus is surrounded by a double membrane called the nuclear membrane. Nucleus is filled with a gel like substance called nucleoplasm.   

  

INTRODUCTION OF BIOLOGY

 BIOLOGY: Study about life.

  BRANCHES OF BIOLOGY

  There are three main branches of biology    

Ø Botany

Ø Zoology

Ø Microbiology

  Botany:It is branch of biology which deals with the study of plants.

 Zoology:It is branch of biology which deals with the study of animals.

  Microbiology:It is study of micro-organism,  such as unicellular,     multicellular, or acellular.

Some other branches of biology:

MORPHOLOGY: It is study of form, shape and structure of things or organism. In other words we can say that study of external appearance.

Anatomy: It is study of internal structure of organism such as Kidney , liver, heart etc.

Cytology: It is study of normal function of an organism

Environmental biology: It deals with the study of environment and its effect on organisms.

Marine biology: It deals with the study of organism inhabiting in sea or ocean and their physical and chemical characteristics of their environment.

Parasitology: It deals with the study of parasitic organism, their life cycles mode of transmission and interaction with their hosts.

Human biology : This is branch of biology deals with all biological aspects of man regarding evolution, anatomy , physiology, health, etc.

Physiology: It deals with the study of normal function of an organism.

Pathology: it deals with the study of abnormal function of an organism.

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